Do you need to grow your business and work on your business development? Now is the ideal time to set your business development plan for the success you want. We’ve just started the new the new financial year, and, if you haven’t already set your business development plans, now is an ideal time to reflect and take stock on how the business has performed over the last year. If you want to grow the business or change aspects of the business, the first question is, “what do I want achieve over the next year?”, then set your goals and work on your business development. These goals maybe part of a longer term plan or they could be specific goals for the next 12 months.
so little time….and so much to do
So many of us spend time working in the business, there is little time or energy left to work on the business. So, be kind to yourself, schedule a few hours over the next couple of weeks to think about and decide on what you want your business to achieve over the next year.
5 benefits of your business development goals
Sitting down to think about and set effective goals for your business development may fill you with angst,but there really are great benefits for doing this, here are just 5 of the benefits.
- Gaining direction and clarity – by reviewing your business performance and setting your direction for the next year will provide a road map for you to follow. This will enable you to focus on the journey and the destination at June 2015, the outcomes and achievements you want for the business.
- Setting goals – by having a road map, you can now set your goals for your business development. Don’t get blinkered into just thinking about financial goals, they could also be goals concerned with your marketing, your staff development, your operational process improvements or your customer service outcomes.
- Being focussed – because you have set your direction, you’ll find you won’t get side tracked, wasting time, effort and energy on activities that really don’t help you achieve your goals. If you find yourself still wondering if you should pursue a certain course of action, just ask yourself the question “will doing this contribute to achieving my goals for 2014/2015?” if the answer is yes, then take it the next stage, if the answer is no, then decline.
- Planning to achieve – having set your goals, you can now work out how what you’re going to do to achieve them. This involves planning out what activities you need to do, when you need to them and how you do them. To make things manageable, look at ‘chunking down’ your plans into quarter’s e.g. 1st quarter (July – September) 2nd quarter (Oct – Dec) 3rd quarter (Jan – March) and 4th quarter (April – June). You can then measure your progress along the way and adapt and change if you need to.
- Being aligned – as your direction is set, your goals mapped out, all the business development activities your business does should be aligned to achieve the goals. For example, if you’re planning on growing the business through existing clients, then your marketing and sales efforts will include activities to deepen customer relationships (newsletters, phone calls, face to face meetings, asking for referrals) and really understanding what your customer’s needs and wants are.
In the recent World Cup Germany apparently had set themselves a 14 year plan had set their goals (excuse the pun) in pursuit of winning this major football competition. The team had a simple goal setting framework as they planned their journey to the World Cup. Following a simple framework, is an excellent way of not getting yourself overwhelmed with all the things you think you should be doing, and allows you to concentrate on those smaller things you can be doing. This drives you to take action and your business development becomes reality…. small tweaks can lead to BIG changes. By taking a few hours to work on your business development, you’ll then be taking action to achieve your business development goals for the next year; it’s not rocket science, and there aren’t any right or wrong answers, small tweaks can make a big impact.
“If you don’t know where you are going, you’ll end up someplace else”, Yogi Berra
Feel free to contact me (firstname.lastname@example.org) if you have any questions or if I can help further. Sharon Ross – www.buildingbusinesssuccess.com and connect the dots to your success.